Marty Marion - Intensive Positioning Blueprint Program 2020
Lesson 1 Advanced introduction to Positioning, De-Positioning and Competitive Advantage.mp4- 467.08 MB
Lesson 10- Marty's own Positioning Workflow and special guest Gail Trueman review the positioning venn..mp4- 428.35 MB
Lesson 11- An intensive exploration of how to prepare for creation of your Category Class, and the concepts of 'unbinding' and 're-binding'..mp4- 726.5 MB
Lesson 12- An exploration and dissection of brand positioning 'traps', including the brand extension trap and the tagline trap..mp4- 414.55 MB
Lesson 13- A detailed exploration of the important of using segmentation with positioning to increase revenue, clients, customers, AOV and LTV..mp4- 394.36 MB
Lesson 14- Breaking down the use and impact of positioning and de-positioning for acquisition and conversion, with examples..mp4- 358.69 MB
Lesson 15- A dissection of the strategy and tactics for using positioning in the Stimulation phase of scaling your business..mp4- 406.14 MB
Lesson 16- A detailed exploration of the power of positioning in retention, with a real-life example from Marty's personal client archive..mp4- 723.28 MB
Lesson 2- Introduction to The Positioning Platform and The Positioning Matrix™.mp4- 681.13 MB
Lesson 3- Introduction to Creating the Category Class, with Examples.mp4- 592.41 MB
Lesson 4- Dissection of Doubt and Dissatisfaction as Powering Triggers for Creating a Category Class.mp4- 632.81 MB
Lesson 5- A deep dive into the Ladders of Influence, and controlling consumer or client perceptions..mp4- 699.11 MB
Lesson 6- Clarifying consistency and Part 1 of controlling the decision-making process of clients and customers..mp4- 659.95 MB
Lesson 7- The final stage of the consumer decision-making process, and examples of important positioning-based ads from Marty Marion's 'Mad Men' agency archives..mp4- 307.81 MB
Lesson 7- The final stage of the consumer decision-making process, and examples of important positioning-based ads from Marty Marion's 'Mad Men' agency archives.mp4- 651.42 MB
Lesson 8- The use and creation of doubt and dissatisfaction in advertising; examples from Marty Marion's vault dissected..mp4- 720.93 MB
Lesson 9- Transitioning from the theoretical to the practical, an exploration of The Positioning Venn and The Sweet Spot Venn.mp4- 590.53 MB
Main Pdf.pdf- 88.18 KB
Positioning Blueprint Video Course - Content.pdf- 977.37 KB
ProcrackTeam.com.url- 50 B
archive info.txt- 285 B
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Last updated:Jan 25, 2022
File count:21 B
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Tags:marty, marion, intensive, positioning, blueprint, program
