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Lynda - Google Adwords Essential Training (2015)
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Other
Size:
436.29 MB
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Uploaded:
Jan 5, 2019
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Lynda - Google Adwords Essential Training (2015)
00 - Introduction
001 Welcome.mp4
- 5.38 MB
002 Before getting started.mp4
- 5.97 MB
01 - Pay-Per-Click Advertising
003 An overview of AdWords.mp4
- 11.82 MB
004 Where ads appear.mp4
- 6.55 MB
005 Benefits to using AdWords.mp4
- 8.49 MB
006 Understanding the AdWords structure.mp4
- 7.71 MB
007 Understanding Quality Score and the auction system.mp4
- 13.91 MB
02 - Before Getting Started
008 Define your business.mp4
- 10.36 MB
009 Define your product.mp4
- 4.36 MB
010 Define your customers.mp4
- 8.36 MB
011 Setting realistic expectations.mp4
- 7.39 MB
03 - Getting Started with AdWords
012 Setting up an account.mp4
- 8.97 MB
013 Exploring the interface.mp4
- 20.65 MB
014 A look at AdWords Express.mp4
- 5.74 MB
04 - Researching Your Keywords
015 How keywords work.mp4
- 11.84 MB
016 Using Google Keyword Planner.mp4
- 33.6 MB
017 Targeting with keywords.mp4
- 16.33 MB
05 - Creating Your First Campaign
018 Choosing a campaign.mp4
- 19.04 MB
019 Selecting your audience.mp4
- 10.19 MB
020 Deciding on bid settings.mp4
- 16.07 MB
021 An overview of ad extensions.mp4
- 16.8 MB
022 Advanced campaign settings.mp4
- 6.17 MB
06 - Creating Your First Advertisement
023 Writing your text ad.mp4
- 10.12 MB
024 Creating an ad group.mp4
- 9.13 MB
025 Introducing your keywords.mp4
- 5.71 MB
026 Finalizing your ad group.mp4
- 13.41 MB
027 Adding ad groups and reviewing options.mp4
- 12.39 MB
07 - Monitoring Your Advertisements
028 A look at reporting.mp4
- 25.66 MB
029 Search Terms, Auction Insights, and User Location reports.mp4
- 8.1 MB
030 Creating and exporting reports.mp4
- 4.85 MB
031 Understanding ROI.mp4
- 5.1 MB
08 - Advanced Advertising Tracking
032 Connecting Google Analytics.mp4
- 7.28 MB
033 Setting up Conversion Tracking.mp4
- 20.24 MB
09 - Key Optimization Strategies
034 Setting up campaign experiments.mp4
- 9.25 MB
035 Key optimization tips.mp4
- 11.84 MB
10 - Going Beyond the Basics
036 Reviewing bid adjustments.mp4
- 14.65 MB
037 Audience remarketing.mp4
- 12.3 MB
038 Using ad extensions.mp4
- 7.21 MB
11 - Conclusion
039 Goodbye.mp4
- 3.37 MB
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InfoHash:
7062890B8674A7B8A4D39C63C4D885B10AD38685
Last updated:
Jan 24, 2022
File count:
39 B
File Category:
1
Tags:
lynda, google, adwords, essential, training
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