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Torrent Details
Lynda.com - Google AdWords Essential Training
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2.09 GB
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Lynda.com - Google AdWords Essential Training
00 Introduction
01 Welcome.mov
- 15.65 MB
02 Getting the most from this course.mov
- 17.63 MB
01 Getting to Know AdWords
01 Dissecting online advertising.mov
- 35.97 MB
02 Understanding pay-per-click advertising.mov
- 37.09 MB
03 Valuing the benefits of AdWords.mov
- 44.36 MB
04 Defining supported ad types.mov
- 58.87 MB
05 Learning terms and definitions.mov
- 70.37 MB
06 Knowing advertiser requirements.mov
- 50.31 MB
02 Getting Started
01 Exploring where ads show up.mov
- 60.59 MB
02 Understanding the structure.mov
- 29.72 MB
03 Creating an account.mov
- 3.6 MB
04 Choosing between billing options.mov
- 4.58 MB
03 Navigating the AdWords Interface
01 Learning the interface.mov
- 7.74 MB
02 Exploring the My Account tab.mov
- 4.3 MB
03 Understanding the updates to the Billing tab.mov
- 2.22 MB
04 Starting Your First Campaign
01 Organizing campaigns and ad groups in your account.mov
- 62.22 MB
02 Exploring the Campaigns tab.mov
- 13.45 MB
03 Creating a campaign using the default options.mov
- 7.53 MB
05 Customizing Your Campaign Settings
01 Targeting by location and language.mov
- 10.39 MB
02 Targeting different networks and devices.mov
- 8.58 MB
03 Understanding bidding options and setting a budget.mov
- 10.03 MB
04 Setting your delivery method.mov
- 2.4 MB
05 Adding your business location.mov
- 4.58 MB
06 Showing products from your Google Merchant Center.mov
- 4.82 MB
07 Adding extension features to your text ads.mov
- 6.93 MB
08 Setting dates and scheduling ads.mov
- 6.6 MB
09 Defining ad delivery options.mov
- 5.21 MB
10 Using demographic bidding.mov
- 4.19 MB
06 Creating Your First Ad Group
01 Structuring ad groups in your campaign.mov
- 46.15 MB
02 Creating text ads.mov
- 5.95 MB
03 Creating image ads and using the display ad builder.mov
- 10.08 MB
04 Understanding and creating mobile ads.mov
- 5.2 MB
05 Adding keywords.mov
- 6.73 MB
06 Bidding at the keyword and ad group levels.mov
- 9.23 MB
07 Optimizing Your Ads
01 Learning rules and guidelines for great ads.mov
- 83.3 MB
02 Learning rules for image ads.mov
- 19.24 MB
03 Writing great ads.mov
- 62.87 MB
04 Using dynamic keyword insertion (DKI).mov
- 55.27 MB
05 Testing your ads with a split test.mov
- 50.68 MB
08 Researching Keywords
01 Valuing keyword research.mov
- 38.97 MB
02 Understanding keyword match types.mov
- 69 MB
03 Including negative keywords.mov
- 47.39 MB
04 Evaluating a keyword.mov
- 78.41 MB
05 Using the Keyword tool.mov
- 16.29 MB
06 Creating ad groups from keyword research.mov
- 49.19 MB
09 Understanding the Auction and Quality Score
01 Understanding how the auction works.mov
- 63.85 MB
02 Understanding Quality Score.mov
- 53.42 MB
03 Identifying Quality Score issues.mov
- 5.1 MB
04 Addressing Quality Score issues.mov
- 79.85 MB
10 Using the Google Display Network
01 Learning about the Google Display Network (GDN).mov
- 44.34 MB
02 Evaluating your performance on the GDN.mov
- 5.22 MB
03 Creating a placement-targeted campaign.mov
- 7.16 MB
04 Understanding CPM bidding.mov
- 38.71 MB
05 Using the Site and Category Exclusion feature.mov
- 9.01 MB
06 Remarketing with audiences.mov
- 10.23 MB
11 Tracking Ad Performance
01 Understanding conversion types.mov
- 29.14 MB
02 Understanding Conversion Tracking.mov
- 33.68 MB
03 Installing Conversion Tracking code.mov
- 6.45 MB
04 Learning the basics of AdWords reports.mov
- 7.77 MB
05 Integrating Google Analytics with AdWords.mov
- 40.37 MB
06 Importing Google Analytics goals.mov
- 6.02 MB
12 Understanding Landing Pages
01 Keeping people from clicking the Back button.mov
- 38.46 MB
02 Understanding how landing pages affect Quality Score.mov
- 35.4 MB
03 Testing landing pages with Website Optimizer.mov
- 34.17 MB
13 Optimizing for Traffic
01 Understanding reach and market share.mov
- 32.2 MB
02 Using the Traffic Estimator.mov
- 5.82 MB
03 Widening the net with keywords.mov
- 48.61 MB
04 Getting more clicks with bids.mov
- 55.17 MB
14 Optimizing for Conversions
01 Defining your goals and measuring ROI.mov
- 56.16 MB
02 Understanding conversion metrics and using the Conversion Optimizer.mov
- 12.96 MB
15 Working Offline with AdWords Editor
01 Understanding AdWords Editor.mov
- 34.81 MB
02 Using AdWords Editor.mov
- 21.75 MB
16 Troubleshooting
01 Using the Ad Preview and Diagnosis tool.mov
- 3.15 MB
02 Diagnosing keyword problems.mov
- 52.79 MB
17 Conclusion
Goodbye.mov
- 22.59 MB
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InfoHash:
15253E3B6E334A89E604BDCD2D835A43FB5C28BE
Last updated:
Jan 24, 2022
File count:
76 B
File Category:
1
Tags:
lynda, google, adwords, essential, training
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